It could be said that digital marketing is the winner of this “COVID age”, because it adapted quite well to the pandemic situation and took advantage of the increased online presence of the public, during this period.
If you are wondering if it makes sense to try to sell anything but food and cleaning/ disinfection products, the answer is YES, unequivocally!
Online traffic, during this period, has grown exponentially. It has grown so much that experts are wondering if networks can cope. Of course, the main “culprits” are streaming services, although the demand increased generally, not just in their case.
But what can we do to ensure that our online marketing budgets are spent exactly as they should be – maximizing ROI?
Here are some tips from Get Found Fast Denver SEO firm authorities:
- Invest in maintaining your customer base
Your current customers, especially those who order from you frequently, already trust your business. Target them first, with email and social media campaigns.
- Social distancing is not for brands
Stay active in the online community you have built so far. Communicate as much as you can and answer questions promptly.
- Promotes products that have fast delivery
Everything seems to last longer these days, and people do not have patience. If some of your products cannot be delivered quickly, do not invest in promoting them. Instant gratification is what people want these days.