Armed with social media ads and tools that can help them get the word out to their clients, numerous businesses have managed to thrive over the past decade, even without using any other promotional tactics such as organic SEO or PPC. Social media marketing has grown a great deal in recent years, and there are a few good reasons as to why:

• First off, it has to be pointed out that Google and Twitter alone have a database of billions of active users. As a result, there are a lot of people to reach out to on social media, and many of them can become your trusted clients, if you know how to play your cards right.
• The technology used by Denver SEO company experts that powers social media has advanced a lot in recent years. While, 5-10 years ago it was all about text and pictures, today video ads rule the social media scene, and you have a lot more advanced survey and analytics tools to help you create a very real and helpful dialogue with your customers and prospects.
• Finally, social media is a place where businesses and customers can truly reach out to one-another. If you want to be seen as a business owner who actually cares about their clients, and reap the promotional benefits that follow, then you can’t ignore the massive following that a well-designed social media page can offer you.