Content marketing is essentially the use of content to promote your business. It’s that simple! Unfortunately, despite this straightforward explanation, the actual practice of content marketing can get quite complicated, depending on what you want to achieve, what niche you operate in, and who your audience is.

The first thing you have to consider when starting a content marketing campaign is whether or not you will be the one to write your content or not. Depending on how much time you have on your hands, whether you want to use a large campaign, and whether your budget allows it, you could consider hiring a dependable content marketing Denver SEO agency company for the job.

Next, think about your niche and audience. If you’re writing content for a site that promotes books and old documents, then chances are your audience will be more open to long articles explaining a lot of interesting things. On the other hand, for practical clients who don’t have a lot of time on their hands, you’re better off with shorter content or videos.

Finally, what do you really want to achieve with your content? Do you want more leads? Are you looking to sell a service? Maybe you just want to promote your brand name or find support for kickstarting a new movement or charitable organization. You’ll have to consider your goals carefully before starting your content marketing campaign.