Google My Business is a free tool provided by the search engine to businesses and organizations to help their customers or visitors find them more easily. Google My Business profiles are easy to create – setting up a profile takes only a couple of minutes – and with some attention, they can do much more than just provide contact information: Principled Denver SEO companies say that GMB profiles can be efficiently transformed into a tool that increases the traffic toward the business in the profile. Here is how you can achieve increased traffic through your GMB traffic:
- Make sure that your information is accurate – whether it is your address, your opening hours or your phone number, all the details you enter into your GMB profile need to be 100% accurate and up to date;
- Choose the right category for your business and add attributes, too – when creating your GMB profile, you will find a Category section where you can choose the niche to which your business belongs. Choose the category that is as close to your operations and field as possible – it will help your customers find you. The details in the Attributes category will also help your customers choose by giving them the relevant details they need;
- Adding photos – the GMB profiles that are complete with photos get over 30% more clicks than the ones that don’t. Make sure to add professional pics of the right quality.