When it comes to the structure of the website that you use for servicing multiple locations, you have several, very important decisions to make, including the choice between geo-targeted landing pages and using a separate website for each of the locations. While having a separate site for each of your targeted areas might seem like a solution that impresses your local audience by offering each of your areas a dedicated website, it is actually a solution that is very clumsy, costly and difficult to manage.
According to a Denver SEO company landing page specialist, the solution that you are looking for is in fact geo-targeting – here are some things to know about the method and some benefits:
- What geo-targeting is – the solution allows you to find out the locations where your business is the most sought-for and to use a single website that integrates all your locations. Each location will have its own webpage, but they will be all visible on a map to make navigation easier for the user;
- The benefits of geo-targeted content – geo-targeting is a great way to increase your local relevance as well as for audience engagement. The method will help your spread the information regarding your promotions more efficiently at a local level and will also increase the efficiency of your marketing efforts.