Search engine optimization still sounds scary for many newcomers to the world of digital marketing, even though the concept is quite simple: publishing high-quality, unique content structured around relevant keywords will improve the targeted website’s ranking on search engine results pages and will increase the traffic towards that website as a result.

SEO strategies come in many different forms, the two principle categories being on-site and off-site SEO. On-site SEO is the practice of using relevant content on the targeted website, while off-page SEO refers to a set of activities performed outside the website to attract traffic to the website.

The most common Denver SEO techniques in on-page SEO include the creation of text content structured around industry-relevant keywords, the creation of URLs that are easy to remember and relevant meta descriptions and technical SEO aimed to improve the website’s quality such as, such as improving the loading speed of the pages. Off-page Denver SEO methods are aimed at either getting the targeted website referred to on other websites or creating content for websites other than the targeted signs, for example by guest posting on other websites.

When designing an SEO strategy, marketers have the option to target a general audience as well as to focus on local searches.