Ideally, SEO strategies should include a combination of well-chosen on-site and off-site methods, the combination of the two approaches being the best way to maximize your website’s exposure and, with the increased exposure, to increase the traffic the site attracts. However, implementing SEO-focused on-site changes can improve website ranking and exposure to a certain extent, even when they are used as a stand-alone strategy.
Here are some tips from successful Denver SEO companies:
- Understand how search engine algorithms work and keep an eye on changes – the ranking criteria used by search engines to evaluate content are constantly changing to keep quality levels high. Familiarize yourself with current requirements and check regularly for changes;
- Use the right content and structure – use your main keyword in the headline, in the first paragraph of your text as well as in the last one. Using subtitles with tags and text organized into paragraphs are also great ways to earn the appreciation of search engines and to obtain higher ranking for your website;
- Use images and videos – visual materials speak louder than words and search engines award better ranking to content with original images and clips. Make sure that the titles of the visual materials include relevant keywords.