Quick grab your phone! Chances are you didn't have to reach very far for it. In our society we are attached at the thumb tip to our mobile devices. We carry our little computers with us everywhere we go and if we don't have them we feel the anxiety of being naked without it. So it's no surprise that if you have a website people are going to be looking for it and accessing it via their handheld.
With a mass of people using their phones, it is imperative that your business website be ready and optimized for phone use. Unless you think we are going to do away with our phones, you might want to take a look at these tips and see how you can implement them with your site.
5 Tips to Navigating the Constantly-Moving Mobile Market - Search Engine Journal "Mobile has taken over as the preferred way to consume content. In 2014, mobile browsing officially surpassed desktop as the primary gateway to the web. With this in mind, adjusting your marketing strategy accordingly is no longer an option, it’s a requirement.
Look around any public place and you will more than likely see people staring at their smartphones. The biggest advantage of mobile marketing is that it lets businesses get directly in front of their customers’ eyes at virtually any time. Brands everywhere are realizing that mobile is truly the marketing avenue that never sleeps. Here are five tips to help navigate this landscape successfully." Read more...
The article does a really good job laying out some of the most important aspects your mobile website needs. Often times I see to many companies trying add to many unnecessary gadgets to the function of their website.
There is no question that creating high-quality content is essential for SEO. Spam links no longer help, and worse they hurt your ranking. Search engine crawlers have become smarter and they can determine if the content you created is spam. We are moving into the era of Search Engine Marketing, that utilizes content marketing to build your brand and get search engines to give your site authority.
Are you up-to-date on your SEO knowledge? Search Engine Optimization has undergone a multitude of changes at the hands of Google algorithms, that are in constant flux. What was once beneficial and improved a sites Search Engine Results Page rank will now penalize your site. It will fall to the bottom of the google results, and bringing it back to the top is like trying to pull the Titanic from the sea floor.
Staying up to date on the latest practices is essential if you are trying to generate organic traffic to your site. Our friends at the Search Engine Journal put together a list of some old-school SEO tricks that will hurt your ranking now. If you or your marketing team are using any of these old SEO practices you are jeopardizing your site.
Search engine optimization never stands still. It must evolve quickly to stay on top of the algorithm updates released by Google’s never-resting R&D team. Neither digital marketers nor SEO professionals are machines who can easily upload and process dozens of GBs of data. We are humans, and it takes us time to research, learn, and adapt new promotion and optimization techniques to our everyday processes.
It is difficult, so many prefer to stay inside their comfort zones until Google hits really hard. In this article, I’m not going to challenge you to leave your safe SEO waters. What I’m going to do, though, is dig deeper into the history of search engine optimization and cover old school off-page optimization methods, which will definitely get your site penalized by Google today. So, let’s start our time machine and get going! Read more...
If you are concerned that your website's performance is being affected by by some of these old school tactics contact our office today. We offer a Free SEO Analysis that will identify any problem areas and offer solutions that can improve the overall performance of your website.
As we’ve discussed before, the breadth of social media and internet can have a positive impact on your business.
Topics: Social Media Marketing
In this day and age our reality is simply the Internet.
On average, adults spend 20 hours a week on the Internet doing anything from finding home inspiration on Pinterest to connecting with friends and ultimately, making buying decisions. Online reputation should be one of your highest priorities in terms of visibility and customer reach. Our world is seemingly more and more technical, yet the customers still hold basic human instincts to trust other humans when making a decision.
The Internet is a very big place
The World Wide Web, or Internet as we often refer to it, is a very large place and it grows larger everyday. A site like YouTube has over a billion users and hundreds of hours of video are uploaded to the site every minute. And that is just one site, a tiny fraction of the internet as a whole. As technology has advanced it has become simple for anyone to put content on the Internet. Creating websites is simple, but in the overcrowded Internet having a website that can be found is a different story. That’s where Search Engine Optimization comes in.
Picture this - one single image driving tons of viewers to your website. YES, it does happen and YES, it's fairly simple once you know how it works.
Learning how to optimize your images will generate the kind of response you need from each of your web pages. Here's a quick overview of what you need to know about image SEO: