If you’re wondering where you can find the best burger in town, you are probably thinking, “Google it”. A quick search will quickly return a map with your location and the precise location of the best burgers around you. Your results are different than mine because of Google’s push for hyper-local search results. This is what Google does best. Give you the information that is accurate and most relevant to you, because there might be a better burger one state over but that doesn’t do you much good.
As a business owner, you’ve probably heard the term SEO get thrown around when talking about your website. You probably even know that SEO stands for Search Engine Optimization and the better your SEO is, the higher you'll rank on a search page. It’s not lost on you that if your website comes up in the coveted, first spot on Google, that you are getting leads for your business. You know what SEO is and you know why it’s important, but you might not know what all goes into SEO.
A successful digital marketing campaign utilizes multiple strategies to get your message to your prospective clients. These strategies work together in a holistic approach to achieve the overall goal of generating leads for your business. If you want your company to be successful in the digital age, it is important that you are maximizing your website’s potential through search engine optimization or SEO.
Facebook introduced its now-familiar set of reactions in early 2016 as a way for users to express themselves beyond a simple "Like"... ...When Reactions were first rolled out, Facebook explained that they would each be given the same value as a like... ...Now Facebook says that reactions will, indeed, now be worth more than a like... Note: Facebook says that currently all reactions are weighted the same, so News Feed's algorithms won't be influenced based on how someone reacts. Yet. Read more...
Like SocialMediaToday.com says, you'll want to get the hang of creating content that invites more reactions, like posts that strike a certain emotion. If your content is funny, include subtle, subconscious messages that invite the reader to react with a, "Haha." This will help with your reach, as News Feed will pick up on content that readers are interacting with, rather than liking. We know social media management can be overwhelming, as well as time/energy-consuming.
When looking at your audience what is the first question you ask yourself? Within the industry the focus has been based on the company’s message and it’s preferred destination for decades. But does that message get through to the audience? Now that the digital landscape has provided an overload of destinations for any message, a new question might have to be asked, “how do I engage my audience effectively?” The answer? Content. Move the focus from what you think they want to something you know they can connect with.
Quick grab your phone! Chances are you didn't have to reach very far for it. In our society we are attached at the thumb tip to our mobile devices. We carry our little computers with us everywhere we go and if we don't have them we feel the anxiety of being naked without it. So it's no surprise that if you have a website people are going to be looking for it and accessing it via their handheld.
With a mass of people using their phones, it is imperative that your business website be ready and optimized for phone use. Unless you think we are going to do away with our phones, you might want to take a look at these tips and see how you can implement them with your site.
5 Tips to Navigating the Constantly-Moving Mobile Market - Search Engine Journal "Mobile has taken over as the preferred way to consume content. In 2014, mobile browsing officially surpassed desktop as the primary gateway to the web. With this in mind, adjusting your marketing strategy accordingly is no longer an option, it’s a requirement.
Look around any public place and you will more than likely see people staring at their smartphones. The biggest advantage of mobile marketing is that it lets businesses get directly in front of their customers’ eyes at virtually any time. Brands everywhere are realizing that mobile is truly the marketing avenue that never sleeps. Here are five tips to help navigate this landscape successfully." Read more...
The article does a really good job laying out some of the most important aspects your mobile website needs. Often times I see to many companies trying add to many unnecessary gadgets to the function of their website.
There is no question that creating high-quality content is essential for SEO. Spam links no longer help, and worse they hurt your ranking. Search engine crawlers have become smarter and they can determine if the content you created is spam. We are moving into the era of Search Engine Marketing, that utilizes content marketing to build your brand and get search engines to give your site authority.