Increase Facebook Reach By Provoking Reactions

Posted by Ben Tarver on Mar 21, 2017 5:04:25 PM
Facebook reach is something businesses are constantly fighting for, especially since it appears to be gradually declining. More and more content is being created by the touch of a finger, making it tougher for all this new content to be shown on your News Feed. So how do you get your business or story to increase its Facebook reach and gain exposure? You'll need to get them to react more to your posts.
Want More Facebook Reach? Motivate Fans to React | Social Media Today
Facebook introduced its now-familiar set of reactions in early 2016 as a way for users to express themselves beyond a simple "Like"... ...When Reactions were first rolled out, Facebook explained that they would each be given the same value as a like... ...Now Facebook says that reactions will, indeed, now be worth more than a like... Note: Facebook says that currently all reactions are weighted the same, so News Feed's algorithms won't be influenced based on how someone reacts. Yet. Read more...

Like SocialMediaToday.com says, you'll want to get the hang of creating content that invites more reactions, like posts that strike a certain emotion. If your content is funny, include subtle, subconscious messages that invite the reader to react with a, "Haha." This will help with your reach, as News Feed will pick up on content that readers are interacting with, rather than liking. We know social media management can be overwhelming, as well as time/energy-consuming.

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Topics: Social Media Marketing, social media

Bringing the Content to the People

Posted by Harriet Doyle on Mar 15, 2017 2:55:47 PM

When looking at your audience what is the first question you ask yourself? Within the industry the focus has been based on the company’s message and it’s preferred destination for decades. But does that message get through to the audience? Now that the digital landscape has provided an overload of destinations for any message, a new question might have to be asked, “how do I engage my audience effectively?” The answer? Content. Move the focus from what you think they want to something you know they can connect with.

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Are You Making Mistakes on Social Media?

Posted by Sterling Stowe on Mar 2, 2017 4:06:03 PM

 

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Topics: Social Media Marketing, social media

Utilizing Hyperlocal Marketing in Your Digital Marketing Strategy

Posted by Sterling Stowe on Feb 23, 2017 1:55:34 PM

 

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Topics: SEO, Website

Is Your Website Really Mobile Friendly?

Posted by Sterling Stowe on Feb 17, 2017 4:14:56 PM

Quick grab your phone! Chances are you didn't have to reach very far for it. In our society we are attached at the thumb tip to our mobile devices. We carry our little computers with us everywhere we go and if we don't have them we feel the anxiety of being naked without it. So it's no surprise that if you have a website people are going to be looking for it and accessing it via their handheld.

With a mass of people using their phones, it is imperative that your business website be ready and optimized for phone use. Unless you think we are going to do away with our phones, you might want to take a look at these tips and see how you can implement them with your site.

5 Tips to Navigating the Constantly-Moving Mobile Market - Search Engine Journal "Mobile has taken over as the preferred way to consume content. In 2014, mobile browsing officially surpassed desktop as the primary gateway to the web. With this in mind, adjusting your marketing strategy accordingly is no longer an option, it’s a requirement.
Look around any public place and you will more than likely see people staring at their smartphones. The biggest advantage of mobile marketing is that it lets businesses get directly in front of their customers’ eyes at virtually any time. Brands everywhere are realizing that mobile is truly the marketing avenue that never sleeps. Here are five tips to help navigate this landscape successfully."  Read more...

The article does a really good job laying out some of the most important aspects your mobile website needs. Often times I see to many companies trying add to many unnecessary gadgets to the function of their website.

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Topics: Website

Are You Getting the SEO Benefit Out of Your Content?

Posted by Sterling Stowe on Feb 17, 2017 12:58:30 PM

There is no question that creating high-quality content is essential for SEO. Spam links no longer help, and worse they hurt your ranking. Search engine crawlers have become smarter and they can determine if the content you created is spam. We are moving into the era of Search Engine Marketing, that utilizes content marketing to build your brand and get search engines to give your site authority. 

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Topics: SEO

Don't Let Old School SEO Methods Hurt Your Rank

Posted by Sterling Stowe on Feb 14, 2017 2:36:27 PM

 

 

Are you up-to-date on your SEO knowledge? Search Engine Optimization has undergone a multitude of changes at the hands of Google algorithms, that are in constant flux. What was once beneficial and improved a sites Search Engine Results Page rank will now penalize your site. It will fall to the bottom of the google results, and bringing it back to the top is like trying to pull the Titanic from the sea floor.

Staying up to date on the latest practices is essential if you are trying to generate organic traffic to your site. Our friends at the Search Engine Journal put together a list of some old-school SEO tricks that will hurt your ranking now. If you or your marketing team are using any of these old SEO practices you are jeopardizing your site.

Old School SEO: 8 Off-page Optimization Methods That Google Hates
Search engine optimization never stands still. It must evolve quickly to stay on top of the algorithm updates released by Google’s never-resting R&D team. Neither digital marketers nor SEO professionals are machines who can easily upload and process dozens of GBs of data. We are humans, and it takes us time to research, learn, and adapt new promotion and optimization techniques to our everyday processes.
It is difficult, so many prefer to stay inside their comfort zones until Google hits really hard. In this article, I’m not going to challenge you to leave your safe SEO waters. What I’m going to do, though, is dig deeper into the history of search engine optimization and cover old school off-page optimization methods, which will definitely get your site penalized by Google today. So, let’s start our time machine and get going! Read more...

If you are concerned  that your website's performance is being affected by by some of these old school tactics contact our office today. We offer a Free SEO Analysis that will identify any problem areas and offer solutions that can improve the overall performance of your website.

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Topics: SEO

Building Your Visual Brand for Internet Marketing

Posted by Carlos Escamilla on Feb 10, 2017 3:27:30 PM

As we’ve discussed before, the breadth of social media  and internet can have a positive impact on your business.

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Topics: Social Media Marketing

Customer Reviews: How Reputation Management Plays into the buyer’s Journey

Posted by Harriet Doyle on Feb 1, 2017 12:11:03 PM

 

 


 

In this day and age our reality is simply the Internet.

On average, adults spend 20 hours a week on the Internet doing anything from finding home inspiration on Pinterest to connecting with friends and ultimately, making buying decisions. Online reputation should be one of your highest priorities in terms of visibility and customer reach. Our world is seemingly more and more technical, yet the customers still hold basic human instincts to trust other humans when making a decision.

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Topics: Online Reviews, Reputation Management

The Best Times to Post on Social Media

Posted by Sterling Stowe on Jan 11, 2017 3:54:43 PM
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Topics: Insider, Social Media Marketing, internet presence