SEO best practices are tasks that have proven efficient in numerous campaigns and are defined not only based on the efficiency of improving the website’s rankings on search engine results pages, but also based on ethical criteria. Here are some Denver SEO expert best practices:
- Keyword usage – the first step in the process of creating properly structured contents is keyword research to determine the most relevant keywords for the products or services that the campaign advertises. When the keywords have been selected, they should be used strategically in the contents to be published. Ideally, main keywords should be mentioned in the title, then in the first sentence of the text and the density of the occurrences in the rest of the text should also be determined in line with the rules of in;
- The importance of unique content – one of the most important best practices for SEO marketing is to use only unique content in your campaign. Duplicate content is instantly detected by search engines and the discovery hinders the ranking of website on which such content is published;
- The importance of the loading speed – the speed with which your website loads when an internet user clicks on it is essential for providing a streamlined user experience and to increase the chance of transforming visitors into customers. Internet users today don’t wait too long for your pages to load – if the loading process takes too long, they simply leave your site and visit the next relevant website on the results page.