Online marketing strategies are no doubt suitable for extending your reach to worldwide audiences, but not all businesses are looking for such a global grasp. A locally recommended Denver SEO company has the answers for companies looking for tools to promote themselves locally, too – here are some great methods to achieve increased exposure for local searches:
- Setting up a Google My Business account – GMB is a great, easy to use tool that is offered by the search engine completely free of charge. The data you enter into your GMB business profile will be displayed in a separate section on the screen wherever an internet user enters a search term that is relevant for you, informing potential customers about contact details and opening hours, displaying ratings and images of your business, too;
- Get online reviews from your happy customers – most people make buying decisions based on online reviews, so get as many good reviews as you can;
- Fluid design for your website – most people today use their phones to search for information online, so ensuring that your website displays flawlessly on mobile devices is essential for increasing your online success;
- Use the right website structure – creating an attractive and informative About us page that includes a link to Google Maps and having your contact details displayed on all your pages is also important.