The winter holidays are usually the busiest, most lucrative period of the year for e-commerce websites, an opportunity to reach out to a larger customer base and to sell more than during the rest of the year. This also means that the period before the holidays is the best time of the year to implement a digital holiday marketing campaign – here are some tips from a highly recommended Denver SEO company:
- Start as early as you can – ideally, planning for the winter holidays should start in September;
- Run a contest – people just love to take part in contests, even in ones that do not promise extravagant, luxury prizes. Organize the contest around your products and services and announce it not only on your website, but in e-mails and on social media as well;
- Stock up on your most popular products – launching a promotion and realizing that you have run out of the promotional products after a couple of days is embarrassing, so make sure that you have the right holiday inventory;
- Turn to an influencer – using an influencer and content that promotes your company in a way that does not serve marketing purposes too obviously in your campaign is among the most efficient ways to run successful marketing campaigns.