Search engine optimization, commonly referred to as SEO, is the process of improving the visibility of a website on search engine results pages and of increasing the traffic to the website. The process is certainly complex and any SEO strategy needs take into consideration not only aspects strictly related to marketing, but also the requirements imposed by search engines.

If you already have an attractive website with great, relevant and informative content on it and you are in the process of designing your SEO strategy, here are some important concepts that you should understand:

• Link building – the number of the links from other websites to your site is among the most important factors used by search engines to determine the ranking given to a website. There are very many methods to increase the number of high-quality links to your site, getting mentioned in reviews and promoting your website on social media are just two; High ranking Denver SEO companies are pros at utilizing these strategies to improve client visibility.
• Quality content – websites are also evaluated based on how relevant and original their contents are. It is not enough to provide information through your contents – your materials also need to respect specific rules imposed by search engines;
• User experience – search engines also evaluate websites based on the experience they offer to visitors by analyzing the behavior of the visitors on the website that is being evaluated.