If you have already invested lots of time and energy into your digital campaign, but the traffic you get on your website is just not what you want it to be, here are the three most common issues that have a negative effect on the success of your strategy:
- No SEO tactic – a good strategy is based on tactics. Before launching your SEO campaign, you need to develop the tactics that will form the foundation for the campaign. A leading Denver SEO expert corroborates that your tactical decisions should include decisions about the platforms on which you will publish you optimized content as well as a link-building tactic;
- Content of unsuitable quality – search engines punish the websites that use duplicate content, therefore using content that is not only informative, attractive and relevant, but also 100% original and unique is essential for any successful traffic growing campaign;
- Not promoting your contents properly – creating good content is not enough, you need to promote it as well. One of the most common SEO mistakes is to think that good content will work on its own on your behalf – don’t make that mistake, share the content that you have been working on so much in your e-mail newsletter, on your blog and publish them on the social media platforms used for advertising your business.