If you have an online business and you are now working on your digital strategy, you surely know how important and effective content marketing is.

Here are the three must-have content types to include into your strategy:

• Videos – according to the statistics, video content is immeasurably more efficient than any kind of written content, that is why any efficient digital campaign includes video clips for introducing the business to the website’s visitors as well as for presenting its products and services. You can further increase the efficiency of your campaign if you use your videos not only on your website, but on social media and video streaming platforms as well;
• Infographics – the type of content is great for breaking the monotony of long, written texts and it is also great for summarizing data in an eye-catching and easy to understand way. A Denver SEO agency with a great reputation affirms that the solution has been increasing in popularity in B2B business models, but today, it is becoming common for B2C as well;
• Case studies – this type of content is great for providing the visitors of your website with insight about your products and services have solved various problems and how they can solve the reader’s problems, too.