If you have a business conducted entirely online or you are relying on your business website to attract customers to your physical store or to use your services, choosing the type of content to use on your pages is very important. Website content being so diversified, it can be difficult to select the right types, so here are the three most efficient content categories to use in your digital strategy:
- Videos – images speak louder than words and videos are even better at conveying your message. Videos can be used to present your business and your products, to provide help with usage as well as to announce new launches or important events;
- Testimonials – before we choose a provider of services or a supplier, we usually check out what others think of the business that we are planning to turn to. Testimonials provide exactly that type of information – the opinions of previous customers. SEO Denver experts confirm that having this type of content on your website is a great method to inspire trust and to increase your customer base;
- Personalized advertising – delivering marketing content to interested internet users is also a great way to attract new customers. Personalization is key – we all know how annoying it can be to receive irrelevant marketing messages, so make sure to send them only to people who are interested in what you have to offer.