Office-based labs, also known as OBLs, are an increasingly popular option for diagnostic testing and other lab services. These labs are typically located within a healthcare provider’s office or clinic, allowing patients to easily access testing without having to travel to a separate laboratory facility. Office-based lab marketing is an important element to the success of the business.
As with any business, it’s important for OBLs to market themselves effectively in order to attract new patients and maintain a steady stream of business. A complete website about Office-based lab marketing can be found at OBLMarketing.com to learn more.
Usually, the first marketing effort is the company website. An OBL needs to share all the services offered and the credentials of the Doctors and staff. Your website is your first impression and will be where you send potential customers to learn more about your office-based lab. Get Found Fast Digital Marketing can help you begin this process. Get Found FAst works with OBL’s already and understands the marketing challenges. Call them today to set up a free consultation.
10 Office-based Lab Marketing Ideas
Here are 10 ideas for marketing your office-based lab from Get Found Fast Digital Marketing:
- Utilize search engine optimization (SEO) techniques to improve your online visibility. By optimizing your website for relevant keywords and phrases, you can increase the chances that potential patients will find your OBL when searching for lab services online. The process of search engine optimization is a slow and steady process. You will have competition that is already optimized and performing well in search engines. Improving your website and Google Business Profile will take time and effort.
- Leverage social media platforms to connect with your target audience. Facebook, Twitter, and Instagram are all great places to share updates, special offers, and other information about your OBL.
- Consider offering special promotions or discounts to attract new patients. This could be a discount on a specific service, a free consultation, or a bundle package that includes multiple services at a reduced price.
- Partner with other healthcare providers in your community. For example, you could offer your lab services to local doctors, dentists, or chiropractors, and in return, they could refer their patients to your office based lab for testing.
- Participate in community events and sponsored events in your area. This is a great way to get your name out there and showcase your OBL to potential patients.
- Consider implementing a patient referral program. You can offer incentives to current patients who refer new patients to your OBL, which can be a great way to attract new business.
- Utilize email marketing to keep in touch with your patients and promote your OBL. You can send newsletters, special offers, and updates about your OBL to your email list on a regular basis.
- Use pay-per-click (PPC) advertising to target potential patients who are searching for lab services online. With PPC advertising, you only pay when someone clicks on your ad, making it a cost-effective way to reach new patients.
- Create informative content that educates potential patients about your OBL and the services you offer. This could include blog posts, videos, infographics, or other types of content that provide valuable information to your audience.
- Consider offering online booking or appointment scheduling to make it easier for patients to schedule appointments with your OBL. This can be a convenient feature for busy patients and can help streamline the appointment process.
By implementing these marketing ideas from Get Found Fast Digital Marketing, you can effectively promote your office-based lab and attract new patients. It’s important to remember that Office-based lab marketing is an ongoing process, so be sure to regularly review and adjust your marketing strategy to ensure that it’s meeting your goals.